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Sales + Marketing = Smarketing

What is Smarketing? Simply put, “Smarketing is the process of integrating the sales and marketing processes of a business.”

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Is Marketing an EXPENSE or an INVESTMENT?

Is it winter hibernation? Political uncertainty? Too many public holidays? Or is it just a lack of marketing efforts? There are a few factors that are being blamed for a decrease in business over the last few months.

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Bad Data = Bad Decisions

Decisions. We make them every day. We are surrounded by choices daily and it’s important we have all the facts before we make any decisions.

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Are your reports Adding Value?

Are Your Reports Bringing Value

Pretty graphs and pages upon pages of data may look impressive to your client but does it mean your report is adding value?

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Let’s Get Granular

Gone are the days where one level, one-dimensional marketing strategy would work. You and your business are UNIQUE which means you need a strategy that works FOR YOU AND YOUR BUSINESS!

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Your Organizations Why

Simon says: “Imagine a world in which the vast majority of us wake up inspired, feel safe at work and return home fulfilled at the end of the day.” Well, it’s actually Simon Sinek says, but let’s be honest, how many of us can relate to the above statement?

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What Is A Sales Funnel?

Hello you wonderful people of the world and welcome to our first official blog post of 2019. With the New Year in full swing and well underway, we thought it vital to start off the year with an insightful post that delivers on value. Thus the “What Is a Sales Funnel?” blog was born.

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Your Marketing Calendar

In our previous blog post we spoke about Spring Cleaning Your Marketing, so we thought the next best thing to follow on from that would be…dun dun dun…Your Marketing Calendar. So for example, now would be a good time – if you haven’t done so already – to plan ahead for the upcoming silly season with relevant content, […]

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Advanced Tracking

If you are part of the Metis family, then you will know how much we LOVE Google Analytics as the website tracking and analysis it provides are mind-blowing. But just because Google Analytics is already such powerful tool, it doesn’t mean we are not looking at ways to improve our services and provide you with […]

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