How to Optimise Your Google Ads with Data
Chantelle Bowyer
16 October 2024
For a long time, we’ve preferred running eCommerce campaigns over lead generation campaigns. Ask any
Why Klaviyo is the Ultimate Choice for E-Commerce Marketing Over Mailchimp
Chantelle Bowyer
28 August 2024
Email marketing is a crucial element of any successful e-commerce strategy. In fact, it should
Precision and Profit: Refining Your Paid Media Strategy for Peak Performance.
Chantelle Bowyer
14 March 2024
Through our meticulous gap analysis process, which delves into over 100 facets of your marketing strategy, we’ve unearthed some commonly overlooked pitfalls that can profoundly impact your marketing budget and overall success.
Why robust website tracking is crucial for your eCommerce stores success.
Chantelle Bowyer
3 February 2023
It started out as a Gap Analysis for eCommerce clients, it evolved into creating entire eCommerce eco-systems for our client’s performance marketing.
The Sneaker Haystack
Chantelle Bowyer
3 September 2020
I want to tell you a story, some may see it as a horror story, some may see it as a comedy. It is a story of me heading to the shops to buy a pair of sneakers.
Landing Pages
Chantelle Bowyer
18 March 2020
Landing Pages are great to use beyond your normal website when you’re running a specific marketing campaign or sales campaign that is focused on one action.
Defining Moments
Chantelle Bowyer
20 February 2020
Defining Moments… memories… experiences that stand out in our memory. I am busy reading the most incredible book called, “The Power of Moments”, by Chip & Dan Heath. In our lives, we all experience defining moments.
Looking Back As We Move Forward
Chantelle Bowyer
13 November 2019
As we close in on this year, as well as this decade, it does tempt us to reflect on the last 365 days… and for those with a better memory, the past 10 years.
Industry Tips & Insights: B2C
Chantelle Bowyer
17 September 2019
To close off our series of Industry Insights & Tips, we delve into Business 2 Consumer marketing. In this month’s edition we will be bringing special focus to those businesses that service the end consumer.
Industry Tips & Insights: B2B
Chantelle Bowyer
14 August 2019
As our path to purchase is longer for a business-to-business transaction (when we compare it to retail or other business-to-consumer transactions) we need to consider our approach when it comes to marketing. Here are a few tips we have learnt from running campaigns and investigating some amazing B2B companies.
