In 2010 when we started Metis getting conversions on your website was easy. Competition was low and all you needed was a basic Google Ads campaign for your business to grow.

During phase 1 we gather as much info as possible for you. We need to understand where your business has come from, where it is now, and where you want to go. We achieve this through an info gathering session, as well as an analysis and audit of all your current online platforms and activities. Our document includes: Best Practices, What We Saw and Our Recommendations. You receive a copy of the comprehensive document as well as a 2,5hr session to run through the findings and recommendations.

The success to a holistic digital marketing approach is ensuring that your platforms are providing us with the right data, as well as the platforms are talking to each other. During Phase 2 we setup all tracking required, and ensure all the platforms are setup and integrated with each other.

All eCommerce websites have “money left on the table”. Before we address the Scaling issue we want to ensure we are capturing the low hanging fruit. During Phase 3 we setup the performance channels that target this specific goal. It includes setting up Email Automation Flows (think: Abandoned Cart) as well as Brand-Specific & Remarketing Paid Media campaigns. If there are quick wins available for Website conversion optimisation we will address it during this phase.

This is the phase a lot of other agencies or businesses start their process. This leads to a lot of wasted spend while things need to be fixed, and good data builds. With data collection already happening, and good audience lists being built in Phase 3 we are able to start Phase 4 on the front foot, reducing the learning period required and resulting in significant reduction in wasted spend. In Phase 4 we build out the rest of the performance channels and start to scale budget spend.

The online landscape is continuously changing as well as user behaviours. With all the right tools in place we consistently monitor & analyse data to find new opportunities to improve results. Our reporting is fully transparent and in real-time. It is important that we have a close relationship with you and ensure we work together to achieve your Business goals.