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The Sneaker Haystack

The Sneaker Haystack

I want to tell you a story, some may see it as a horror story, some may see it as a comedy. It is a story of me heading to the shops to buy a pair of sneakers.

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Landing Pages

Landing Pages are great to use beyond your normal website when you’re running a specific marketing campaign or sales campaign that is focused on one action.

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Defining Moments

Defining Moments… memories… experiences that stand out in our memory. I am busy reading the most incredible book called, “The Power of Moments”, by Chip & Dan Heath. In our lives, we all experience defining moments.

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Looking Back As We Move Forward

As we close in on this year, as well as this decade, it does tempt us to reflect on the last 365 days… and for those with a better memory, the past 10 years.

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Industry Tips & Insights: B2C

To close off our series of Industry Insights & Tips, we delve into Business 2 Consumer marketing. In this month’s edition we will be bringing special focus to those businesses that service the end consumer.

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Industry Tips & Insights: B2B

As our path to purchase is longer for a business-to-business transaction (when we compare it to retail or other business-to-consumer transactions) we need to consider our approach when it comes to marketing. Here are a few tips we have learnt from running campaigns and investigating some amazing B2B companies.

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Sales + Marketing = Smarketing

What is Smarketing? Simply put, “Smarketing is the process of integrating the sales and marketing processes of a business.”

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Is Marketing an EXPENSE or an INVESTMENT?

Is it winter hibernation? Political uncertainty? Too many public holidays? Or is it just a lack of marketing efforts? There are a few factors that are being blamed for a decrease in business over the last few months.

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