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Category: Marketing

Landing Pages

Landing Pages are great to use beyond your normal website when you’re running a specific marketing campaign or sales campaign that is focused on one action.

Defining Moments

Defining Moments… memories… experiences that stand out in our memory. I am busy reading the most incredible book called, “The Power of Moments”, by Chip & Dan Heath. In our lives, we all experience defining moments.

Looking Back As We Move Forward

As we close in on this year, as well as this decade, it does tempt us to reflect on the last 365 days… and for those with a better memory, the past 10 years.

Industry Tips & Insights: B2C

To close off our series of Industry Insights & Tips, we delve into Business 2 Consumer marketing. In this month’s edition we will be bringing special focus to those businesses that service the end consumer.

Industry Tips & Insights: B2B

As our path to purchase is longer for a business-to-business transaction (when we compare it to retail or other business-to-consumer transactions) we need to consider our approach when it comes to marketing. Here are a few tips we have learnt from running campaigns and investigating some amazing B2B companies.

Sales + Marketing = Smarketing

What is Smarketing? Simply put, “Smarketing is the process of integrating the sales and marketing processes of a business.”

Is Marketing an EXPENSE or an INVESTMENT?

Is it winter hibernation? Political uncertainty? Too many public holidays? Or is it just a lack of marketing efforts? There are a few factors that are being blamed for a decrease in business over the last few months.

Bad Data = Bad Decisions

Decisions. We make them every day. We are surrounded by choices daily and it’s important we have all the facts before we make any decisions.

Let’s Get Granular

Gone are the days where one level, one-dimensional marketing strategy would work. You and your business are UNIQUE which means you need a strategy that works FOR YOU AND YOUR BUSINESS!

What Is A Sales Funnel?

Hello you wonderful people of the world and welcome to our first official blog post of 2019. With the New Year in full swing and well underway, we thought it vital to start off the year with an insightful post that delivers on value. Thus the “What Is a Sales Funnel?” blog was born.

Newsletter

An inside look at what we've been up to, the coolest vlog featuring the best props around, some stats and facts especially for you!

Discover insights, inspiration, and expert advice.

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