Beauty Logistics is a competitive and price sensitive industry which means retention of clients is a constant challenge, and attracting new clients is a must.
Never work with family, right? Well, if your own family doesn’t trust you with the growth of their business how can we expect a stranger to? Keri who runs Lamica is my younger sister, we are close and share the same values which is what healthy relationships are all about, whether in business or personal relationships.
Lamica started around the same time as Metis and have become a powerhouse in the world of Beauty Logistics. It’s a competitive and price sensitive industry which means retention of clients is a constant challenge, and attracting new clients is a must. Their clientele is extremely mobile, and most beauty salon owners have time sensitive challenges as they are generally involved in many aspects of their business. With these unique requirements it meant that Lamica required a bespoke strategy suited to their business, something that would appeal to their clients.
With Lamica being in an early stage budget was a major consideration. We needed to ensure we targeted only B2B clients that had a great chance of converting. For this we used Google Search as our primary campaign and ensured we filtered the right user through “qualifying keywords” “audience targeting” and a heavy use of negative targeting tactics.
Create a strong online presence that attracts the correct target market. Being a B2B the client stressed that the budget is being spent attracting the right client, being professionals in the Beauty industry.
With strategy in hand, constant communication, and the agility to move fast (new trends tend to need that) we have seen this campaign go from strength to strength.
“We’ve been working with Metis since we opened our doors in 2010, and with their assistance and expertise have grown from strength to strength. No person can be a master at everything, although it is important to understand each aspect of your business, you simply cannot be a master at all it. With Metis at the helm of our digital marketing, we have ensured that a key aspect of our business has been taken care of by the specialist. We have reaped the rewards time and time again through constant business growth, continued online presence and up to date digital marketing trends, all within our needs and means. Yes, we are family, but we are also part of the Metis family, as are all their clients and family will always have your best interests at heart and want to see you grow from strength to strength. This has been and continues to be our Metis experience.”
– Keri Raciti
Rooted in South Africa, a place of many cultures. Our diverse team is serving clients from the US to the UK, Europe & the Middle East.
