Rate your marketing: Understand what you're doing and where your gaps lie.

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Are You Facing These Challenges?

Our Gap Analysis can help you address a wide range of marketing challenges. Click on each challenge below to see how our Gap Analysis provides the solution for eCommerce businesses in South Africa.

Issue: Is your business hitting a revenue ceiling you can’t break through?

Solution: Our Gap Analysis investigates your marketing funnel to understand how you are targeting new customers and growing Customer Lifetime Value.

Issue: Are you getting decent website traffic but struggling to convert it into sales?

Solution: Our Gap Analysis examines whether this is due to the wrong traffic going to your website or if the issue lies within your website not converting the traffic.

Issue: Is your customer database not contributing enough to your revenue?

Solution: Our Gap Analysis analyses where and how you are utilising your current databases. We have yet to audit a company that is using their databases to the maximum capacity.

Issue: Are your paid media campaigns showing a decline in Return on Ad Spend (ROAS)?

Solution: Our Gap Analysis investigates your campaigns to determine whether there is wasted spend, or if the budget is being utilised in the wrong places or targeting the wrong audiences.

Issue: Are you unsure which parts of your marketing strategy are working and which aren’t?

Solution: Our Gap Analysis helps you understand what is working, as well as where the gaps (read: opportunities) are within your marketing efforts.

What is a Gap Analysis?

A Gap Analysis is a comprehensive audit of your current marketing activities. It identifies the strengths and weaknesses in your strategy and provides a clear roadmap for improvement.

Here’s what you can expect from our Gap Analysis:

DETAILED INSIGHTS

We delve deep into your digital ecosystem that drives your ecommerce business by analysing the email marketing, paid media, product feed, tracking, website conversion rate optimization (CRO), and SEO.

ACTIONABLE RECOMMENDATIONS

Our analysis includes specific, actionable steps tailored to your business needs.

COMPREHENSIVE REPORT

You’ll receive a detailed, 70+ page report with scores for each section, highlighting critical items for immediate attention.

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How Our Gap Analysis Works

We start with a conversation to understand your business, challenges, and goals.

Our team gathers data from your marketing channels to get a complete picture of your current efforts.

We conduct a thorough review of your email marketing, paid media, product feed, tracking, website CRO, and SEO, as well as a competitors analysis.

You receive a detailed, 70+ page report with scores and actionable recommendations for each area. The report is presented to you and your team over 2,5hrs.

We fit in wherever you need us. Whether this is through AdHoc assistance, continuous execution or supporting your team.

Why Choose Metis Performance Marketing?

Our Partners

These clients have reaped the benefits of a Gap Analysis. See their success stories in our client carousel.

Take the First Step Towards Business Growth

Don’t let your marketing challenges hold you back. Take the first step towards demystifying your marketing eco-system with our Gap Analysis.

Chantelle Bowyer

CHANTELLE BOWYER

FOUNDER & CEO

+14 years of helping scale businesses through digital.

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