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Category: Sales

Industry Tips & Insights: B2C

To close off our series of Industry Insights & Tips, we delve into Business 2 Consumer marketing. In this month’s edition we will be bringing special focus to those businesses that service the end consumer.

Sales + Marketing = Smarketing

What is Smarketing? Simply put, “Smarketing is the process of integrating the sales and marketing processes of a business.”

Is Marketing an EXPENSE or an INVESTMENT?

Is it winter hibernation? Political uncertainty? Too many public holidays? Or is it just a lack of marketing efforts? There are a few factors that are being blamed for a decrease in business over the last few months.

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