Landing Pages are great to use beyond your normal website when you’re running a specific marketing campaign or sales campaign that is focused on one action.
To close off our series of Industry Insights & Tips, we delve into Business 2 Consumer marketing. In this month’s edition we will be bringing special focus to those businesses that service the end consumer.
As our path to purchase is longer for a business-to-business transaction (when we compare it to retail or other business-to-consumer transactions) we need to consider our approach when it comes to marketing. Here are a few tips we have learnt from running campaigns and investigating some amazing B2B companies.
We promised that we’d share some Industry Tips & Insights into Retail, so here it is! 🙌
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